Google, Yahoo!, and Bing are in love with social media. Why not? We’re in love with it, too. How can 500 million users be wrong? But if these major search engines are going to be serving up social content and using social media when determining how to rank their search results, business owners, marketing professionals, and executives better know what we need to do to say on the first page.
The good news is that there are many new and exciting tactics to consider when looking at your marketing strategy. Here are six easy upgrades you can make today to your social media marketing that will improve your search rankings.
One of the easiest improvements is to add the +1 button to your site. While Google+ isn’t the most popular social media site yet, it’s the one with the most influence on rankings. Including the +1 button is no longer optional. Research shows that sites using the +1 feature have seen a 3x improvement in visitors from Google.
Keywords need to be on your social media pages. When it comes to keywords, most people think of the website, but social media pages include a lot of copy. Using your keywords and keyword phrases when creating the descriptions, updates, posts, and comments will go a long way in helping that content get ranked by the search engines.
Make use of author tags. If there is one area skipped by business owners handling their own marketing, it’s this opportunity. The author tag feature in Google helps with inbound links, upgrades the authenticity rating for your site, and boosts click-through rates. In short, if you use these tags, Google will be more likely to consider your site as a respected source.
Take advantage of Google’s Personal Search. If you haven’t tried it yet, give it a go. Type your name into the browser and see the results. If you don’t have a full social media profile, you might be missing an opportunity if prospects search your name. It’s easy to see how powerful this could be. Articles, blog posts, photos, profiles, and more come up when people search your name. Take advantage of this feature to drive traffic to your site.
Company and profile pages must show up in search results. If you add keywords to these pages on all your social media sites, your rankings will increase. Twitter profiles, Facebook profiles, and Pinterest pages all need to have completed profiles for both the company and key leaders. If these pages use the right keywords and link back to appropriate pages, this serves to increase the number of highly respected back links pointing to your site and will drive rankings.
Promote Facebook Shares. In a recent study, Searchmetrics identified Facebook shares as the leading contributor to higher rankings on Google. The study looked at 300,000 websites and found that Facebook shares outperformed back links and tweets as the number-one driver of higher rankings on Google. What this means to you and me is that we have to provide our Facebook friends with educational content for them to share with their friends. We post it. We encourage them to share it. They share it. We rise in the rankings.
To learn more about how to integrate your business' social media marketing activities with your overall search strategy to help your business get found on Google, Yahoo!, and Bing, click here to download our Free Report, titled The Five Best Business Practices For Your Facebook Page.
Mike Lieberman is Co-Founder and President of Square 2 Marketing. He created Reality Marketing™ and the concept of a Marketing Machine™ to help companies transform their invisible and boring businesses into extraordinary and remarkable revenue generating machines. Mike writes the popular Remarkablog and is co-author of Reality Marketing Revolution and Fire Your Sales Team Today. Email Mike at firstname.lastname@example.org or follow him on Twitter @Mike2Marketing.
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