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April 15, 2009
SEO Link Building is also Pro-Active Search Engine Reputation Management
 
Many people and business owners have a hard time grasping many of the different online marketing approaches and concepts that exist. Link building is one of those efforts that can confuse many. Link building is one of those phrases that can mean many different things depending on who you talk to. What people don’t realize sometimes is that it kills a few birds with one stone.
We have already seen and felt the search engine algorithms shift to a more quality approach. When business start taking on their link building they often times don’t realize that link building is also a proactive online reputation management effort. Link building is slowly shifting to a blended approach of online marketing efforts inadvertently also acting as a reputation management campaign. As you launch articles and press releases and a whole boat load of social networking profiles all your marketing efforts have to show up for someone’s search results. When you search for your name all this material will eventually start finding its way to your search results. This is a very good thing because all it takes is one disgruntled employee or an angry client to reach out to one of the whistle blowing websites out there like Rip Off Report and your online reputation will take a hit. Creating a buffer of positive information between yourself and any negative information is the key. Depending on how savvy your clients and shoppers are this could paralyze your business like a wrench in the gears. More and more online shoppers conduct research online before hiring a vendor or a business to conduct business with. If you have any negative press or no press at all it could cause that potential customer to walk in the other direction.
Your online search engine reputation will become even more crucial to keep clean as time moves forward. Consumer spending has clearly made a shift and customers are clamping onto their hard earned dollars more than ever. They are more careful than ever before whom they spend their money with. This isn’t just the trend for small companies but companies of all sizes. If they see one negative piece of information on yourself or your business it could cause them to run into the lobby of your competition. Taking a blended approach to any online business is extremely important for many different reasons. Most companies feel they don’t need some or the other but the reality is if you have a business that depends on some sort of online visibility or revenue taking a blended online marketing approach for the growth of your business will be crucial for that business to successfully grow online. A businesses online reputation is like a company’s credit, and the customers are the ones looking at the credit. If there are any signs of default their eye brows will raise potentially cause your business to lose that customer.

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Nick Stamoulis is the president of the full-service Internet Marketing Firm, Brick Marketing.  Nick’s philosophy and strategies can be found in his SEO blog the, Search Engine Optimization JournalNick Stamoulis is also the editor and publisher for seven Internet marketing-related blogs: Pay Per Click Journal, Social Marketing Journal, Blog Marketing Journal, Email Marketing JournalLocal Advertising Journal, and Online Publicity Journal.

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