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March 14, 2012
SBA Needs to Get With Social Media
 
We just posted on social media being key to the modern practice of PR, and here's the Small Business Administration hardly acknowledging that SM exists. This is important because of the number of fledgling businesses that turn to SBA for guidance. The agency does acknowledge blogging, but that's about it in its offering, "8 Tips for Adding Public Relations to Your Marketing Mix."

If you want a well-intended primer on the traditional practice of PR, turn to the SBA piece, then wipe the cobwebs from your computer screen. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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