Measuring how you're doing on behalf of your organization or PR clients is a key, much-discussed need in a changing information environment. Joel Wethall, of PRIME Research, reflects on the interplay at the PR News Measurement Conference in Washington earlier this month. Nearly 300 PR pros attended, he notes.
Joe offers 14 takeaway points he gathered at the conference. They're well worth reflecting upon. "The challenge of public relations measurement is ceertain to continue," he writes, "and only time will tell which measurement approach works best for you and your organization. Success may build slowly — but it is contingent upon intelligence, initiative and perseverance..."
Steve Raddick, of Cramer-Krasselt in Chicago, tackles the subject from another perspective in his Social Media Strategy post, "Public Relations Isn't the Cherry on Top." "Your brand," he writes, "isn't determined by what you say you are, but by what you actually do. It's determined by what your customers see and hear from you every day."
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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