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December 19, 2014
Restoring Ties With Cuba: A Gutsy Relational Call
 
While presidential actions are by their very nature relational, the PR factor in President Obama restoring relations with Cuba can’t be so readily calibrated. If it goes well over the next few years, it was a good move, if not, it wasn’t. Brilliant analysis, huh? Yet…

As a New York Times story from Miami illustrates, there remain lots of reasons why Cuba might still have been left at sea. “The Cuban people, from the human rights perspective,” said Cuban-American Alex Rodrigues, 63, outside a Miami restaurant, “still won’t have the freedom to vote, the freedom of expression, the freedom of assembly, the freedom to determine their own economic future. What do they get: maybe a little bit better of an economic situation.”

Yet dramatic relational moves are often worth making anyway. Cubans may indeed end up benefitting economically from the U.S. move, which could lead to other gains. That’s why public relations is such a challenging discipline. It requires staunch analysis of the future, not being overly deferential to the past.

(New York Times photo from Miami by Angel Valentin)

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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