We're not big on new year's resolutions, but these by Tom Nixon, a PR practitioner in Bingham Farms, MI, sum up the challenges facing the profession at the start of 2010. Call them a "state of PR marker" at the turn of the year. We thank Ragan Communications for passing them along.
We especially like Tom's last resolve (of 15): "I will not have to make any of these resolutions again in 2011." That means he'll be running a world-beating PR firm adept at social media and new forms of media relations, fronted by a lively, compelling blog, with aims and objectives clearly stated and complied with and a Web site loved by the search engines. Oh yes, and clients.