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October 20, 2011
Reputation Insurance From a Company That Knows All About It
Isn't it great how capitalism rolls right on? Create a royal, very high-cost mess like A.I.G. did in the financial crisis (the first one)? No problem. Create a subsidiary, challenge them to be creative, and start selling reputation management insurance! That's what A.I.G. is doing via its Chartis property and casualty subsidiary, which is offering ReputationGuard services. And Burson-Marsteller and Porter Novelli are the middlemen, The New York Times Dealbook reports.

“In today’s world, one person’s negative opinion can quickly become adverse publicity on a global scale,” Tracie Grella, the president of Chartis’s professional liability unit, said in a statement. “Public perception of the response to an event can have a lasting impact on an organization’s reputation. ReputationGuard is a unique solution to this exposure.”
Glad to know we're covered, really.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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