Isn't it great how capitalism rolls right on? Create a royal, very high-cost mess like A.I.G. did in the financial crisis (the first one)? No problem. Create a subsidiary, challenge them to be creative, and start selling reputation management insurance! That's what A.I.G. is doing via its Chartis property and casualty subsidiary, which is offering ReputationGuard services. And Burson-Marsteller and Porter Novelli are the middlemen, The New York Times Dealbook reports
“In today’s world, one person’s negative opinion can quickly become adverse publicity on a global scale,” Tracie Grella, the president of Chartis’s professional liability unit, said in a statement. “Public perception of the response to an event can have a lasting impact on an organization’s reputation. ReputationGuard is a unique solution to this exposure.”
Glad to know we're covered, really.