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February 18, 2010
Recession's Over If You're Connecting With 'Communities'

Is the PR recession over? Palo Alto-based Tim Dyson, CEO of Next Fifteen, thinks it is, but only if given practitioners are in social media.

"I'd argue that the PR industry has emerged from the recession as a different business," Dyson says. "It's had to."

"The recession accelerated PR down that path (to social media) in ways that will change the industry forever."

Products expected now by clients are different than before the downturn.

"Post-recession clients expect to understand communities and the conversations taking place in those communities," he adds. "They also want to take part in these conversations, or at the the very least influence them. They may also want to create their own communities. This is real 'public relations,' and it's a huge opportunity for the industry."

PR without a community emphasis is fated to falter, Dyson feels. It's not just headline-seeking anymore. It's engagement with real publics 

Dyson's blog post is persuasive, and thanks to Ragan Communications for calling it to our attention.   

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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