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October 7, 2009
Real Time Search is Finally Here, Are We Ready for It?

Real time search is finally here. When search engines were first introduced into our daily routines the whole process of going to one centralized location and finding almost anything and everything from one website was sort of mind boggling. Now search engines are second nature and most of us get on and use them every single day and search for just about anything.

Search has revolutionized the way people react and shop. Now with real time search entering the very beginning stages of its cultural timeline you better believe that we will be seeing this technology grow much more in the next few years. Websites like Twitter and now Facebook, who have just recently integrated a more Twitter type of approach into its platform, will most likely be the front runners for all real time search related efforts. Businesses everywhere can chime into conversations and offer assistance. They can find conversations as they are happening and communicate with potential customers. Is the world ready for this? Are we ready for this type of technology just yet? We have to ask ourselves if the search engine game has been completely beat into the ground first. We are still on the very nose end of real time search but it will become more of a reality as time moves on.

The way we reach out and communicate with people has only just begun. Websites like Bing have already allowed users to find conversations directly in search results. Having already conducted handfuls of my own tests and experiments some results come back much quicker than others. We still haven’t got everyone on board with sites like Twitter just yet. Until Twitter becomes a household name, which it is growing quickly to get there, it will be some time until the masses adopt real time search. We have many variables in place to make real time search become a reality in day to day life. With more people out of work they are experimenting and learning all online mediums at a much higher rate. Ten years ago people had to be sold on the internet, now it is a necessity for all business to grow. The time it takes the public to except new forms of communication online are not as drastic as they used to be. Things are adopted much quicker by the community. They realize now that the internet is not just a “fad” but a communication tool that is here to stay and grow. Real time search is still in its infancy stage but we are all seeing that seed being planted. The ambition to make things even quicker is on the plates of many internet giants, entrepreneurs and start ups across the globe.

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Nick Stamoulis is the president of the full-service Internet Marketing Firm, Brick Marketing.  Nick’s philosophy and strategies can be found in his SEO blog the, Search Engine Optimization JournalNick Stamoulis is also the editor and publisher for seven Internet marketing-related blogs: Pay Per Click Journal, Social Marketing Journal, Blog Marketing Journal, Email Marketing JournalLocal Advertising Journal, and Online Publicity Journal.

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