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July 7, 2015
Reading on Paper and on a Screen – 'Equally Engaging'
 
The Columbia Journalism Review has come up with an interesting finding on the difference between reading on paper and on a screen – there essentially is none. That was the result for reading “a heart-wrenching true story that prompted empathy and emotional engagement.”

“On practically all measurable levels,” says the CJR, “the two groups yielded surprisingly similar results: Print and digital readers remembered the same level of detail. They felt equally engaged in individual parts of the narrative, and in the story overall, and were similarly likely to act on their emotional responses by donating money or time to a cause associated with the story.”

So what’s that say about Marshall McLuhan’s “the medium is the message”? The screen version, at least, doesn’t say.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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