Quora is a hot new web service that invites you to ask questions on anything at all. You'll likely be answered, sometimes by amazing people. Heather Whaling, president of Geben Communication, writes on Mashable about "9 Ways to Get More Out of Quora." It clearly has possibilities for PR people to extend their reach, web presence, and insights.
Founded last year by Facebook alumni, Quora is a community of users that promotes following. Heather notes that you can monitor mentions of your company on Quora, research what the competition is doing, connect with journalists, engage in longer form communication than is possible on Twitter (for instance), expand your network, establish your own expertise, cultivate relationships, and learn faster. Pretty hefty benefits from asking questions, we'd say.
Quora is fast becoming a listening post site, one that PR practitioners should be mindful of.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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