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February 27, 2013
Puzzling Pinterest For PR Purposes
 
I went to a workshop on Pinterest the other morning. There's something about those brightly colored, artsy pinboards that's appealing, but something whose utility I don't quite understand. Pinterest as a prompt for a Web scavenger hunt? Maybe. As the grounding of a Web business? I still don't know, but wait, here's a post from PR News, "Pending Change for Pinterest: What's In It for Public Relations Pros?" 

Because I wouldn't want you to miss out on a good thing, providing we can understand why and how it's a good thing for PR purposes, I'm providing three pointers from Alex Nicholson, VP at Cone Communications, in the PR News post. Nicholson says there are "three trends fueling the growth of Pinterest:

"1. The launch of private boards. This lets users set up boards that can be seen only by them and others they choose.

"2. An increased focus on posting original content, 'so brands don't get caught up on rights issues...'

"3. Subtle product placement in pins. Beauty or food brands are featuring more and more products in the shots."

Got it? Pinterest is somehow for business; if you'd like further insights into its possibilities, consider attending PR News' "The Big Three Conference: Twitter/Pinterest/Facebook" in New York City on April 18.

And if you catch me writing about Pinterest again when I don't know any more about how to use it than I do now, even with a workshop under my belt, pin me to a wall. It's a tool that requires serious study. Here's some case studies on applying Pinterest to business from Pinterest itself.

Part of Pinterest's PR appeal, now that I've been thinking more about it (again) is signaling that you're creative.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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