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April 17, 2012
Putting the Boss Out Front
If you're in corporate PR or have a talented, or even promising, executive as a client, you'll appreciate this guidance by Puseletso Mompei  on "Doing PR for the boss" on the DestinyMan.com site. High-powered executives can freeze up in the presence of the media, and some shouldn't try it at all. But good counsel and training can help those who are interested in being "out there."

Media training can at least advise chief executives what the media are about, and some top people need that. Some have such chutzpah that they'll relish meeting the media even if they're not prepared to do so. Do your best to keep that from happening. Puseletso's pointers can help reason prevail. She's a communications consultant and trainer.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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