Would you believe that “parents in wealthy communities like Malibu and Beverly Hills have opted out of vaccinating their children”? Indeed, public health has a distraction-induced PR problem, advises the Health Affairs blog.
What to do? In classic PR terms, “Communicate, communicate, communicate” is one of the listed remedies.
“It’s not enough for public health leaders to be great scientists; they must also be great communicators.,” the post stresses. “Training in media advocacy, crisis communications, and leadership are important to prepare future public health professionals as coursework in biostatistics, epidemiology, and environmental health.”
Looking for projects? Try stopping in at your local public health department. Maybe they can use you.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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