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January 15, 2010
Prospects in PR Strong for Intrepid Generalists

Here's U.S. News & World Report's take on the prospects for jobs in public relations, "one of the 50 best careers of 2010."  

"Employment of public-relations specialists," U.S. News says, "is expected to increase by more than 55,000 jobs, or 24 percent, between 2008 and 2018." 

Whatever the precise numbers may be, PR continues as a preeminent field for generalists. U.S. News confirms that by comparing a day in the life of Robert Gibbs, President Obama's press secretary, at the top of the profession, with what  other PR specialists typically do. 

"Every day," U.S. News notes, "President Barack Obama's press secretary, Robert Gibbs, stands in front of a firing squad -- a roomful of the nation's top journalists, armed with questions that are, by nature, adversarial. For these daily press briefings, Gibbs spends hours reading, studying, and querying other White House officials and administration advisers so he can answer questions accurately, both in the facts relayed and in message."

"While Gibbs is at the highest level of his profession, as a PR specialist, much of your job will be a similar juggle of facts and message. You might spend your day drafting a press release, responding to a reporter's question, helping craft a PR strategy for an upcoming round of company layoffs, or running interference at a conference. This is one job that demands confidence for success, and an extroverted personality doesn't hurt."

Thus, PR is a promising field for intrepid generalists. For more details on the outlook for PR jobs, and with our thanks for the U.S. News link, we refer you to Public Relations Blogger

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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