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June 7, 2013
Prompt Your CEO to be on Social Media
Here from Weber Shandwick and research partner KRC Research is supporting material for what's likely to be a hard sell (but nonetheless an enlightened one) for PR people - getting busy CEOs of client organizations to start participating in social media - personally. Who better to explain and further an organization's purpose and ideals than its chief executive officer? Sure, he or she may need advising in posting to Facebook or tweeting, but that's a prime PR role in this new world of communicating via social media. 

As an example, CEOs know there usually are good reasons for doing puzzling corporate things. Who better to explain them than the person in charge? That's effective leadership, a CEO's stock in trade. And who better to extol exemplary work by corporate staffers, or their organization's impact on real-world situations?

"CEOs are now expected to be chief content providers for their companies," says Leslie Gaines-Ross, Weber Shandwick's chief reputation strategist. "Social media is not only an efficient and engaging way to relay information but is also linked in executives' minds with being a better leader." That may typically be, however, when someone else is on the social media hustings. It's time for CEOs, with the encouragement of their PR folks, to get out there themselves. Make it like keeping a daily diary.  


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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