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April 22, 2014
Pressurized Media Interviews a PR Hazard, As Well As Opportunity
 
Media interviews are occurring in an increasingly pressurized working environment for the reporters doing the interviewing. PR people need to be mindful of that, Beth Monaghan of InkHouse Media notes in a Ragan post. There are fewer reporters and their "news cycle can be mere seconds long." That may well work, Beth warns, for less engaged listening. So PR people need to practice, and speak, in naturally sounding sound bites.   

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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