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November 17, 2011
Press Releases With Moxie
 
Jason Kintzler, founder of PitchEngine, gets down to cases on what a new media press release should look and sound like. The whole idea, he says right off, is to "Stop writing for your CEO and start writing for your audience." How do you convince your CEO of that? Well, that's your personal PR challenge. But face it, because it's imperative to identify with your publics — who aren't your boss. 

Other of Jason's points are: Include shareable content, Throw out the traditional metrics, Stop using Word, and Be Creative. All path-breaking guidance for the new media age. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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