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February 10, 2012
Prepping for the Media at Conventions
Scientists absorbed in research may not be up to relating well to the general and professional media at conferences, but one group of them, at least, is getting help. CLEO — the Conference on Lasers and Electro-Optics — is providing attendees with a 23-page "Exhibitor Public Relations Toolkit" that's an excellent pdf primer on media relations — for practically any organization. Cheers, CLEO!

The conference website, overall, is a great one, too!

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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