Public relations is due for a surge in employment, reports The New York Times. And that's not surprising, adds The Memphis Daily News in an analysis piece. Why? Because businesses, having panicked during the recession, now "have realized the value of a comprehensive marketing strategy."
So, not only—according to The Times—is a 24 percent boost in PR employment expected by 2018, there's a developing new sense of the value of PR and marketing as strategic growth tools.
The Memphis Daily News quotes Amy Howell, CEO of Memphis-based Howell Marketing Strategies, on these points:
“It’s time for PR and marketing to marry each other again,” Howell says. “In the ’90s, they kind of split. With social media and the Internet and information 24-7 at your fingertips, you can’t separate them anymore.“There’s never a good time to stop telling your story. Now you have to tell it yourself, faster than ever before.”
Adds Courtney Liebenrood Ellett, principal of Memphis-based Obsidian Public Relations:
“Even during a recession—or maybe because of the recession—I’m seeing more and more companies and not-for-profits turn to PR firms for strategic counseling and execution. A strong public relations partner can be one of the most important competitive advantages for a company. More and more business owners are beginning to better understand the tangible value of our discipline and what it offers in a long-term fashion.”
So, according to these Memphis practitioners, at any rate (and what they're saying makes sense), the portents are good for PR employment, for the best of strategic and tactical reasons—businesses burned once want relational fireproofing (or at least marketing insurance) for the future.
If you know how to reach out, PR folks, expect your phones to be ringing.