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April 29, 2014
Porsche, Too, Can Be Dented By Social Media
 
Sometimes even polished images suffer PR reversals, and in this new social media age, that's getting easier to do. There was Tesla Motors snubbing Forbes last year. And now an Inc. account of how Porsche angered Nick Murray, a Connecticut Porsche enthusiast, who took his grivances to YouTube. Oh dear, nearly a million views later...

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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