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May 23, 2014
Poor PR: Amazon Tossing Its Book-Selling Weight Around
 
Wow! Amazon seems to have made a relational choice that's bound to call troubling attention to its dominance of the book market. On its technology blog, Bits, The New York Times reports Amazon is escalating its battle against Hatchette, "the smallest of the top five New York publishers." How? By discouraging the sale of Hatchette books. Why? Because it can't get the terms it wants on Hatchette e-books.

Pretty questionable, we'd say. To call attention to your market dominance, as Amazon appears to be doing, invites backlash, as Amazon is getting from authors and the Internet public. There must be a smarter way to come to terms.   

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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