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May 12, 2015
Police on the PR Trail – Not So Great
 
Oh dear, don’t cheer those body cameras police officers are increasingly wearing without reservation. They’re also being used for police PR, at least in Albuquerque, New Mexico, in a ‘good news about cops’ campaign.

Albuquerque officers “are required to upload videos from their lapel cameras to Evidence.com for archival,” advises New Mexico Political Report. Well and good. Except that they’re now being encouraged “to flag video-recorded examples of ‘good deeds, heroic feats, good ol’ fashion community policing’ and more with the hashtag #GoodNewsAboutCops".

Are we going to have departments competing against each other in the hashtag game? Let’s hope not.

(Photo from APD Facebook page)

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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