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January 3, 2013
Police Using Pinterest, Other Social Media
 
Think Pinterest is for crafty-minded folks only? Depends on how you view the word. The Philadelphia Police Department has a Pinterest page to help it catch criminals, and is greatly extending its PR reach on social media. Social media, indeed, is a new form of police beat. 

Lauri Stevens, a law enforcement consultant quoted on Government Technology, advises that: "Social media is the most recent evolution in communication technology. I don't think there's a choice as to whether or not law enforcement uses social media."

Social media is extending the PR reach of police departments and improving community participation in crime-fighting. You can find something very much like the old-time police lineups on Pinterest, criminals being paraded for possible identification by citizens. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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