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August 8, 2016
Playing The Long Game Inside Tim Cook's Apple
 
Eddy Cue doesn’t look like a man in the midst of his toughest year in decades. Sporting an untucked apricot camp shirt and blue jeans over camouflage socks and a pair of blue leather racing shoes from Germany, Apple’s SVP of Internet software and services pulls up a chair at one of the marble-topped tables outside Caffé Macs, the employee restaurant at the heart of Apple’s 23-year-old Cupertino campus. (The company will begin to move into its new "spaceship" HQ next year.) Cue dives right into telling me about his latest horror story:

The collapse, two nights earlier, of his beloved Golden State Warriors in the NBA Finals, which Cue had the dismal pleasure of observing from a courtside seat. "Am I in mourning?" he asks of his team’s loss to LeBron James’s Cleveland Cavaliers. "You better believe it. I’m not watching ESPN, I haven’t gotten onto a sports website, I haven’t read a newspaper. When I turn on my TV, I only go to the DVR."

"Eddy, this is on the record," warns Craig Federighi, Apple’s SVP of software engineering, from across the table.

"I’ve got no problem with that," replies Cue, who is such a Warriors fan that he was featured on the front page of the San Francisco Chronicle after the team’s comeback victory in the conference finals a few weeks earlier, in a photo that showed him screaming in red-faced celebration along with Stephen Curry. He leans over my iPhone, which is recording the interview, and enunciates his next three words to make sure they are loud and clear. "I love LeBron!" Then he gives way to a set of hearty and rueful guffaws.

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This article was published on Fast Company. A link to the original piece appears after the post. www.fastcompany.com
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