Without high-powered PR support, some non-profit organizations hide their light — their personalities — under bushels. They're so busy serving their clients, they neglect engaging their publics, with the result that fund-raising and other forms of support become a continuing struggle. "Let your light so shine..." is guidance lost in such circumstances. Kivi Leroux Miller, however, suggests "7 Ways to Show Your Nonprofit's Personality," guidance that ought not to be lost on publicity-shy non-profits.
First, of course, be online with a blog or other form of attraction-generating website. Then, urges Kivi:
- Write in the first and second person as much as possible.
- Let us know who's doing the writing.
- Express an opinion.
- Share some of the downs along with the ups.
- Make us laugh (or at least smile).
- Tell more stories.
- Decide who you want to be when you grow up.
Kivi, of course, expands a bit on each of these points on her Nonprofit Communications Blog. Her advice comes down to, "Swallow hard and project yourself to your publics." Her blog looks like a good resource for the non-profit community.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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