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May 9, 2012
Personal Presence and Social Media
 
We're all students of social media, so here's some guidance on using the new online social identity builders as provided by Todd Vann Hoosear, a Boston University faculty member and a PR professional, to graduating seniors. It's a two-part series, continuing tomorrow. Todd prefers to talk in terms of creating an "online presence," rather than a "personal brand" in using social media, "...because I teach that the walls between work and life are falling pretty quickly." 

Creating an online presence "allows for a variety of different things," Todd advises, adding that "I've given up any real distinction between personal and professional brand. Instead, I have degrees of oversharing. If you're on Twitter, then you're getting the oversharing of Todd. On Facebook I share a little less work stuff. On LinkedIn, I only share a little bit of personal stuff. So I encourage students to not think in terms of professional and personal brand, but rather all-encompassing brand."

Again, we're all students here, and Todd's posts represent freshly minted guidance on using social media.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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