Here's a worthy project -- share via the Web examples of good PR that you know about. The idea comes from Mandy Vavinak, who writes the PR-Beyond the Press Release blog. She searched Google looking for exemplary applications of PR -- "best examples of PR," "best in public relations" -- and didn't come up with much.
She's asks you, and we second the motion, to provide Web leads to good PR projects.
"If you're young and in PR," Vavinak asks, "where are you going for inspiration and to see examples of the best of our craft that make you aspire to grow and stretch?"
"Evidently," she adds, "it's not in our nature to promote the great work of others except within industry societies and enclaves. Case in point: a search for "best in public relations" nets almost exclusively industry self-awards from PRSA and other peer groups."
Many of them aren't linked to actual projects.
Maybe we're all so cowed by today's competitive environment that we want only prospective clients to know what we're doing. However, to keep PR out-front against new media techniques (though they're part of PR), we can't be shy. We urge you to act on Mandy's suggestion. We'll be looking too.
(Let's, for instance, see what you're doing with business blogs. Here's one that we've created in WordPress for a fresh food market hereabouts. Do you have any ideas on getting a blog like this established among shoppers? (We're using posters in the market, along with Twitter.)
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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