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June 30, 2011
PRWeb Provides a Robot Press Release Editor
 
We're not going to sign up for a "free PRWeb account" to check this out, but some of you might want to. PRWeb has a new tool to evaluate and provide feedback on draft press releases.

We're not sure a Web tool can handle press releases any better than some of their human writers. But, especially in the case of lone-wolf shops, a Web run-through might provide some comfort.

"Companies large and small need to get their news where everyone is looking — the Web. And they need to create releases that work well on the Web, which means including multimedia, images, keywords and links," says a PRWeb spokesperson. Help from a robot editor might be worth checking out.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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