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June 28, 2011
PRSA Encouraging Pro Bono Work
Know any deserving organizations that can't afford PR services? The Public Relations Society of America (PRSA) is encouraging its professional and student chapters to do some pro bono work relating via a new program, "PR Serving America."

Says PRSA: “PRServing America™” will highlight the pro bono work undertaken by PRSA’s professional and student Chapters, Sections, and Districts to strengthen and preserve the local communities in which they live and work. Campaigns entered in the awards program will be featured on the PRSA website and in PRSA publications, and used to create white papers, webinars, conference break-out sessions and other learning opportunities that explore the research, planning, execution, and benefits of the campaigns.

"Entries in this new awards program will be due by April 1 of each year. Submissions will be judged by members of PRSA’s Chapter/District Council in five areas: planning/content, originality, resources, results and potential to advance the profession. Winners will be announced at the PRSA Leadership Rally in June. Prizes will be awarded to the PRSA communities responsible for creating the winning programs."

If you're an active PRSA member inclined to do somel good for deserving others (and yourself) check in with your chapter to see how this pro bono initiative works.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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