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October 18, 2011
PR's Social Dimensions Via 'Occupy Wall Street'
The evolving role of public relations in the "Occupy Wall Street" protests is discussed by Daniel Tisch on PRSA's PRSay blog. It's fascinating to consider how a protest with smarts can build publics for itself (in this case, people in New York and other cities). "There's a level of public relations sophistication at work here that could have unpredictable consequences," Tisch writes.
Tisch cites as an example how The New York Times got caught in protest crossfire over whether New York City police allowed protestors onto the Brooklyn Bridge or trapped them there. (They apparently told the protestors to use the bridge's walkways, not the roadways. But, ah well, it was a big crowd...) 
"Communication power has shifted, perhaps permanently," Tisch writes. "Those who master the tricky task of both harnessing and unleashing the power of the social web can become truly powerful." An interesting piece.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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