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September 8, 2014
PR's Role In a 'Content Blueprint'
 
Here’s another piece that amounts to a short course on new PR techniques, once you recognize PR as an ally of content marketing. Repetitive awareness is the desirable result, Debbie Qaqish notes on Business2Community, of “an on-going digital dialog with both prospects and customers at all stages of the Buyer Journey.”

Yet, says Debbie, “I’ve probably run the content blueprint workshop 30–40 times and I have never seen PR participate during or after. This seems to me to be a flaw in the process when you consider the role of content in the Buyer Journey and the purpose of PR.” 

She notes that PR is “a strategic communication process” that’s readily reinforceable via PR placements and relationships. Building positive awareness becomes a seamless process involving both PR and marketing making effective relational use of available content. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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