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November 4, 2011
PR's No Game, Though This Job's Close
Tammy Levine is Vice President of Public Relations for Electronic Arts, the video games company. Here, she takes you through her busy days, including crisis communication challenges. Crisis communication in gaming?

"Crisis communications is one of the biggest challenges of the job," Tammy explains. "There’s actual backlash, concerns and complaints that arise. Addressing those in a 24-hour news cycle with great urgency is the biggest challenge we face.”

On the other hand, you get to play all those games so that you can explain their intricacies to the press. "A lot of times, journalists have a point of view and push back. They’ll critique you throughout the entire campaign, and criticize the developers on every decision. As a PR person," Tammy notes, "we have to explain to the press and consumer why those design choices were made and the rationale behind it. Not every decision will be loved or unanimously embraced, but that goes for movies and books as well.”

We're back in the time of the original "Dungeons and Dragons," but we certainly wish Tammy and her industry well.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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