PR can get pretty idealistic, and that’s the way, actually, we prefer it to be. Here’s one of the best, brief statements of that noble identity that we’ve seen: “For me the social obligation we have is to build better communities through communication.” The speaker is…Anne Gregory, chair of the Global Alliance for Public Relations and Communication Management.
“Building better communities” – that redounds not simply to a client’s narrow interest, but to their place in both a given locality and the world. For PR is a profession as well as a craft. It all wraps into Anne’s cogent summary: “Professions have certain characteristics, for example, they have their own body of knowledge and they have certain skills which require specific training, but the one which holds my attention is that they have a specific obligation to society.
“Simply put, they have a responsibility to contribute to and enhance society. The theory is that in return they have the support of society.” Well said, and there’s more to Anne’s reflections…
In contrast to all this is www.negativepublicrelations.com, which we just came upon, and which can make you choke.