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December 7, 2011
PR on the Digital Crest
 
We're a little slow in catching up with Nick Kinports' report on the digital dimensions of content marketing via the Business 2 Community site. But it contains a clarion message to PR agencies to build capacity in digital disciplines or founder. Nick, of lonelybrand, says his warning to get with digital is based on a study of 300 U.S. advertising and public relations agencies.   

"Despite their legacy of tackling print-based content marketing," Nick writes, "these top advertising and public relations firms are struggling to understand and execute sustainable initiatives in the digital age. Meanwhile, consulting firms, digital agencies, and new industries are moving in to grab mindshare, followers, and clients, and they are doing it with targeted digital content."

Nick's post amounts to a summary treatise on the requirements for successful digital PR. Spend some time with it.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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