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October 15, 2014
PR and Marketing to Marry? Heaven Forbid
 

Diane Schwartz raises a provocative question on PR News Blog: “Will PR and Marketing Get Married One Day?” I’m not among younger practitioners and they could make it happen, I suppose. But it’s likely to be a rocky union unless marketing changes its ways. For marketing is about selling while PR is about relating.  And they’re not necessarily a good match.

I’ve seen marketing people so fixated on selling that they don’t relate well at all, even when they already share the joint title of public relations and marketing. Selling has its own imperatives and they don’t always leave time for, or even promote awareness of, walking with others for no immediate gain, of being boon companions. 

Sure, I may be stuffy and prejudiced, but I’ve got my reasons. I don’t expect to be invited to the wedding.

Read this warning of how marketers need to become more respectful of content by Eric Wittlake on Mark Schaefer's {grow} blog. 
 
(Photo: Diane Schwartz, Senior VP & Group Publisher Media/PR Group, PR News)

 


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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