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January 2, 2013
PR Words to Moan By
 
PR people, notes PR News, pride themselves on telling stories. Yet too many such "stories," it suggests, are on a comic book level. "...why do too many press releases still possess hackneyed (and puffy) terms that make reporters think that the press releases they receive in their inboxes have been assembled, as opposed to written?"

Good question. Here are 10 words that bother PR News most. Can you think of others?

      1. Engagement
      2. Fastest-growing
      3. High-performance
      4. Incredible
      5. Leading
      6. Powerful
      7. Solutions
      8. Unparalleled
      9. Utilize
    10. "We are excited..." quote about product/service/executive appointment/whatever


Resolve henceforth to shun overused words or phrases like these. Starting with reporters, they turn readers off.  

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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