We've come upon two Web postings that amount to a short, but challenging, course in entrepreneurial priorities. If you don't have a college PR course nearby that you can afford, or a professional association to tutor you, build sites like these into your self-development program. They'll help you grow a profitable business. And here they are, right at hand. Isn't the Web wonderful?
Eisla Sebastian on the Yahoo! Contributor Network offers "5 Tips for Small Business Public Relations Strategy Development." Eisla, who lives in Montana, it appears, is an emergency management specialist with a great sense of business priorities. She provides "big picture" context for business planning, starting with "Establish Valuable Relationships." Relationships with the media and local organizations can help build a support system that you'll need to accomplish Eisla's other precepts: Learn How to Communicate Effectively, Develop a Crisis Communication Plan, Determine How to Earn Good Will and Evaluate Your Public Image. These are all activities in the context of business strategy and shouldn't be neglected.
At the same time, or at least as your business develops, tactics are also important – as any decent PR course would advise. Here, Mickie Kennedy, founder of eReleases, provides "10 Simple, Local PR Promotions for Your Small Business." They're right on the mark and include: Remember the Holidays, Help Out Your Local Reporters, Join a Local Organization, Promotion on Foursquare, Local Customer Testimonials, Hopping Onto Social Media, Starting a Video Series, Writing Your Own Articles, Starting a "Buy Local" Campaign and Getting Involved in Local Government.
Seriously, these two sites, which we came upon via Google Alerts, cover much the same ground as the Public Relations Society of America's (PRSA) accreditation training. Abe Lincoln got his foundational insights in front of a fireplace. Yours can come over wires. No matter. Knowledge is information wherever you find it, when you need it in your own setting. This is good stuff.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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