PR may be about to get its due, finally, in MBA course requirements. The Public Relations Society of America (PRSA) has prevailed upon a select group of business schools to provide PR coursework in 2012, with more to follow later. The move, says Business2Community
, "was prompted by the PRSA's recent survey of 204 American business leaders, which found a 'knowledge gap' in the communications and reputation management skills training of MBA graduates."
Ninety-eight percent of the business honchos "believe that business school should incorporate instruction on corporate communications and reputation management strategy into MBA curricula."
This is certainly due recognition of the importance of well-advised and executed communication in business.