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September 26, 2011
PR Thought Leaders for the Meeting
 
Craig Badings in Sydney, Australia, has been cultivating an appreciation for developing thought leadership in PR and spotting practitioners who already have established themselves as deeper thinkers. Here, he provides excerpts from interviews he's had with seven such PR and marketing savants — David Meerman Scott, Dana VandenHeuvel, Gary Bertwistle, Fiona Czerniawska, Bernard Salt, Ken Blanchard, and Howard Gardner. Craig suggests you start cutting a swath for yourself in your area of special interest.

Here's a quote from David Meerman Scott to get you into Craig's post: "The problem is that most organizations create content about their stupid products. What people need to realize is that nobody cares about your products (except you). What people do care about are themselves and ways to solve their problems."

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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