Lots of times small businesses haven't the faintest idea of how to get started on an effective PR program, so they don't, to their, and our loss. The Pasadena firm iMinds PR has come up with a means of helping "local startups, non-profits and artists" get their feet wet in PR. They call their approach a "PR Starter Pack."
The iMinds PR release doesn't say whether or not there's a nominal charge for the "Starter Pack" service. We'd guess not, but if so, it's a generous concept.
It provides the organizations they work with with a communications assessment, a strategic plan, and an initial set of tools -- "the handful of pieces that are at the heart of every successful PR program: a fact sheet, a bio and a plan for increasing visibility in traditional and social media targeting desired audiences."
Beyond that, however, they also will train someone in the fledgling organization to manage the developing communications program -- things like how to work with reporters, write and distribute press releases, and come up with story angles.
After a newbie's PR program is launched, the iMinds team "will remain available on an ongoing, contract basis for consultation and mentoring depending on budget, and will pinch-hit when needed -- to do the high-level outreach to top-tier media."
For too many fresh-faced business people, PR is a glitzy or arcane concept they think they probably ought to be doing something about but don't know how to approach as the craft it needs to be. The iMinds PR "Starter Pack" is a welcome approach to promoting the profession's professionalism from the ground up.