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December 1, 2011
PR Should Be 'Owning' Content
Oh wow!, here on The Future Buzz is one of the most cogent discussions we've seen on who "owns" what in the communications arena. PR, says Adam Singer, should be owning content but needs to recognize that that needs to happen day-by-day, inch-by-inch, and won't be accomplished by grand flourishes. Developing a voice, having a personality, expressing opinions, taking sides, and measuring it all, are techniques that will serve well. Adam discusses PR's content opportunity in a very meaty post.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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