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March 14, 2012
PR Newswire Paper Advises: 'Be Hep in New Media'
PR Newswire's latest white paper, "Modern PR: the art & science of integrated media influence," is another step toward integrating social media fully into the practice of public relations. "New media, owned media, social media," it begins, " — each represents a giant step in modern public relations. In little more than a decade, they have reinvented the way information flows through business and society."

We've hit this point often, but you can't practice PR effectively today without having expertise in social media. Wending your way through Twitter, Google+, YouTube et. al. is the focus of PR Newswire's paper, which is well worth downloading and applying.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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