Can’t imagine what the PR scene may be like in 2024 when a summer Olympics will be held, but the relational trend isn’t encouraging, with Edelman’s Trust Barometer currently “at an all time low” and Boston officials having to be super cautious at a public meeting on the city’s bid for the 2024 games. It evidently was important to keep control of the microphones, and they did, though The Boston Globe reports “it seemed a largely pro-Olympic audience.”
True, we’re picking out negatives, though it isn’t hard to come up with them these days. Here’s another, a just-released report from the Brussels-based Corporate Europe Observatory about how “European PR firms whitewash repressive regimes.” Come on, guys. PR is supposed to be relational, genuinely relational, in the best interests of all concerned.
PR isn’t supposed to be confused with marketing, which is a more self-interested craft. Yet Atul Ahluwalia, Vice-Chairman-India, for Weber Shandwick, notes that, in an extra-challenging setting, “It’s not a surprise that companies are responding by merging the communications and marketing functions to respond more quickly and strategically with ‘one voice’. This drift is often referred to as converged communications, integrated communications and hybridized communications.”
The way things may be headed, this “drift” could lead to anything but effective relational communication. Hold on tight, and do your best to remain conscientious. Dour weekend observations? Indeed so.