Here's a helpful post by MarketingProfs that likens doing effective PR in today's digital environment to playing pool. "Now PR is more like a game of pinball," it goes. "You put your news out, the info gets sliced, diced, purèed; ricochets around the social networks (if you are lucky, and the buzz is good); and it's curated. In fact people may notice your news only when it appears on Twitter, LinkedIn, or their Facebook News Feed."
"Similarly, these days PR is not just about getting the immediate coverage: It is also about the 'next shot,' or secondary (read: curated) coverage that can make all the difference in winning the attention of the desired audience."
And so, indeed, it goes.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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