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September 2, 2015
'PR Firms Can't Keep Up'
 
After signing contracts with five different PR firms, and being disappointed in the results, Grant Cardone on Entrepreneur thinks PR is a dying, overwhelmed industry.

“There are more than 800 channels on TV, thousands of satellite-radio channels and social-media giants such as Facebook, Twitter, Instagram, Google+, LinkedIn, Medium, Meerkat, Periscope, Blab, blogging and all of the other platforms,” Cardone writes. “No PR firm is putting you out on every possible social channel and every stream you can be on.

“PR firms can be lazy and have too many excuses,” Cardone adds, “They simply can not keep up.”

Sorry, just quoting a guy who seems to have been through a lot. Choose your targets, supply your content and be out there yourself is Cardone’s message. In short, “Take charge of your own PR.” Sounds reasonable in today’s digital context.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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