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December 18, 2014
PR Fail: Sony Set Itself Up for Trouble
 

Sony Pictures executives might have done some soul-searching about what’s in good taste and what isn’t before they decided to film “The Interview” in the first place. But now a horrendous precedent has been set with the film’s withdrawal from its planned holiday-season opening. It will apparently be shelved for good. Charlie Chaplin to the contrary, scurrilous satire about a head of state in these digital times isn’t a good idea, whether his fans include a squad of hackers or not. 


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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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