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October 11, 2011
PR Case Studies, As Though You Were There
James L. Horton, a communications veteran, has a plainly wrapped website, "Online Public Relations Thoughts," on which he devotes considerable effort to be of assistance/inspiration to PR colleagues. His latest contribution, posted this month, is a series of 19 "case studies," fictional PR set pieces inspired by Jim's experience in contexts such as "Crisis," "Breach of faith," "CEO," "General Counsel" and "Reluctant Client."

You download the two or three page cases as PDFs, (some may be longer, we haven't checked them all), read through them, imagine yourself in the circumstances described and answer for yourself, or in groups, the questions at the end of each case. Sure you might find something like this in PR texts, but here it is, right out there on the Web for ready collegial access. Thanks, Jim, for sharing your experience in this manner!

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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