From Australia Craig Pierce has a lengthy blog post that ties in nicely with a discussion we noted yesterday on whether PR will be subsumed into marketing or emerge as key to an as yet unnamed communication discipline in this social media era. Craig writes, of course, from a PR perspective.
"There is so much synergy between fundamental aspects of PR and social media," he writes (the boldface is Craig's), that I can’t see the logic in the two being separated, but marketers can be a self-focused bunch and if it can help turn a buck, they’ll want it." Marketing, he adds, is more about brand, while PR is about reputation. These are subtle, but sometimes not so subtle, distinctions.
Craig's ruminations take off from an Olgivy PR Australia report, "Peripheral Vision: PR communication in 2021". He considers whether PR should be renamed, but pretty quickly gives up on that. ("And what the hell is a 'communication professional' anyway? As a brand, it pretty much sucks deeply."
"Muscle up PR pros," he decides. "Stop bitching at your name and go about fighting for territory and delivering quality." We don't think this ends the discussion, but Craig has given it an extensive, helpful airing from Down Under.
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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