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February 23, 2011
PR As It Really Is – In Florida and Elsewhere
Brittany Brave, pseudonym or not, is a blogger for the Florida Alligator who's got it right. PR is a more variegated and slogging, more enterprising and dauntless, field than a lot of people imagine. "Unfortunately, the entire field of public relations," she writes, "is ridden with, and often defined by, myths, rumors and misconceptions." Here's some beams of reality from sunny Florida.

"1. PR is schmoozing, wooing and nothing more – 'In order to craft communications programs, you need creativity, impeccable writing and an intuitive knack for dealing with the media. Those are things a little mingling can't save.'

"2. It's about making people look good – 'The profession boils down to building healthy relationships with the public, both sides of the coin involved.'

"3. Never trust facts from a PR person – 'The profession is held accountable for accuracy and honesty just as much as any other job...'

"4. PR and advertising? Same thing – '...Public relations is creating mutual understanding and communication between parties.'

"5. Glamour and glitz: rest up for a life of red carpets – 'Far from it. Most PR work goes unnoticed and is relatively thankless...'"

Thanks, whoever you are, for getting it right. 

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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